Started the group with a chicken retail outlet at Malakpet, Hyderabad, in the year 1981 and grown the business exponentially to achieve a turnover in billions. Currently responsible for the geographical expansions and business integration.
Board of Directors

Board of Directors


30+ years of experience in the field of broiler farming and breeder production activity. Looks after the feed formulations, procurement of feed supplements and amino acids required for feed production since the group’s inception. Monitors the broiler integration production and is also responsible for breeder production planning.

B.Tech & MFAB (ISB)
Mr. Varun Reddy graduated with a Bachelor of Engineering degree in computer Sciences followed by post-graduate-programme in Management for Family Business from the Indian School of Business(ISB).

B.Tech
A turnaround managerial expert in converting huge companies like Bharat Engineering Works and Nagarjuna Hatcheries into profitable ventures. Looks after Soya Solvent Extraction Plant and Rice Bran Solvent Extraction Plant. Manages the production, operations & marketing of edible oils.

B.Tech & MS
5+ years experience as a technical engineer in Celkon. Looks after the commercial layer division, Soya extraction plant, edible oil division and the elevator division.

B.Tech
Involves in the marketing of commercial broilers and chicken. Participates in the development of the retail chain.